Mercedes-Benz brand refresh
Saturday, October 14, 2006

Out of six international branding consultancies pitching for the Mercedes-Benz brand refresh, Henrion, Ludlow and Schmidt came a very close second. Our presentation team went over, initially, to Hamburg and finally Stuttgart to present our 'leadership' concept.

I originated an unprecedented design system, inspired by Mercedes-Benz vehicles and new media technology. This made up the design portion of the overall HLS proposal to reflect the new Mercedes-Benz positioning.

Click on the image to go to the Mercedes-Benz work in my portfolio.

My contract at Henrion, Ludlow and Schmidt has been extended to the 20th to provide additional cover in the studio.